Social Media Optimisation

Definition: Social Media Optimisation or “SMO” involves marketing and brand building through means of social media. Social Media is essentially a way of promoting a person, company, product or service via user-driven content. Any website that has a “social” element can be used as part of your Social Media Optimisation and Internet Marketing strategy, providing it is done correctly.

The internet is more “people driven” these days than ever before and more and more information that we come across online has been forwarded by a friend, referred to by a customer or has caught your eye on someone’s social networking site or page and so on – in this way Social Media is a perfect complement to your SEO as it’s just another way to build links back to your website.

What Is Social Media Marketing?

SMO is an important part of any Internet Marketing strategy

The internet has grown from predominantly people finding information, to more people finding each other and it is this social element of using the internet is being harnessed by companies in the know to complement their online marketing efforts and SEO to give an overwhelming push to their business created and generated online.

SMM + SEO = No Brainer Success!

SMM gives your site more “linkability”, makes bookmarking easier, gets your customers connected with your brand and gets your content out there and has the power to reward you with increased traffic and loyal followers. Social Media can contribute towards your efforts to achieve the best place possible in the search engine results pages for your website as it basically focuses on relationship based online interactions and uses those relationships to help drive traffic to you.

SMM & SEO

As part of an internet marketing push for any company/website or brand, SMO should be less of a consideration and more of an absolute must. SMO helps generate interest in a brand by taking it OUT to your potential customers whereas many other areas of Internet Marketing are concerned with generating traffic IN to your website.

SMM obviously should go hand in hand with your SEO strategy as many aspects overlap and complement each other. Social Media Optimisation could loosely be considered an area of off-page SEO and a part of internet marketing concerned with building brand awareness, online PR and presence online.

SMO: Blogging, Micro-blogging, Social Bookmarking, Wikis, Forums, Podcasts…….

There is a constantly increasing number of ways and websites designed to promote your online presence on a social media level and areas such as blogging, micro-blogging, forums, social bookmarking sites, community orientated sites and social networking websites such as Facebook and Twitter are used by brands to communicate with existing and potential customers. These social media sites can increase your online exposure. Social bookmarking for example, plays an increasingly important role in the future of SEO as a bookmark is akin to an inbound link and is effectively a vote of confidence for your site.

SEO Virgin Social Media Marketing services include;

Blog development
Online Reputation Management

This is of course a far from definitive list – Social Media Marketing strategies will change will every business and their needs and can cover anything and everything from making an impact in the appropriate social networks, efficient and effective training on how to effectively blog – i.e. to harness the SEO potential of your blog, micro-blogging and it’s benefits, video blogging or “vlogging”, PR including press releases and online brand awareness and much more.

Your Internet Marketing campaign should cover all bases including SEO and SMO as they work in harmony to achieve your online objectives. Social Media is far from an “internet blitz” with you bombarding every social network you’ve ever heard of as not all means may be suitable for your business and with experience in Search Engine Optimisation and broad spectrum Internet Marketing SEO Virgin will ensure you have a tailored SMM strategy that works in harmony with all online efforts.

Help! I have no idea what my Social Media Marketing strategy is or should cover!

If you know you need a Social Media Marketing strategy you’re halfway there!

Understanding there’s huge potential out there for you if you can incorporate some Social Media into any internet marketing efforts, or even if you’ve just heard someone say you need it and you want to find out more about how it could work for your company or brand is a massive step forward.

From here on in it’s a natural path forward to find out more about your particular goals for your company, e.g. how you would like your brand to be viewed and conveyed in online media sources and generally on the net, what you would like your brand to be associated with and known for, what impression and impact you would like to have and leave and associated ideas. Armed with some ideas and information about your company is all you need, from there feel free to let me build some foundations of an SMM strategy to bring your brand into the 21st century and set it up nicely for the future.

As part of a broader internet marketing campaign SEO Virgin services cover Social Media Optimisation.

Contact SEO Virgin today to find out more about SEO services tailored to you and your business.