SEO Copywriting

Search engines take into account hundreds of factors when indexing and ranking your website and your content covers a number of these factors. Search engines reward websites with relevant, appropriate and well written content and SEO copywriting is the practise of writing and structuring your website content according to what the search engines are looking for

The aim of SEO copywriting is to ensure you have structured and organised content that contains your website’s keywords and is “optimised” for the search engines and relevant to your website visitors. The copywriting for a website is often overlooked as not many website owners are aware of the full potential to come with optimising the content on each page of their site. It can also be quite difficult and tedious and for this reason is often outsourced. You’d be wise to use SEO copywriting services for your website as it’s one thing to write grammatically correct and coherent copy but it’s something different to write in such a way that is also optimised for your website.

Writing with SEO in mind

One of the first things to remember when doing SEO copywriting is that you need to keep your reader in mind. Content that has been over-pimped can have a detrimental effect as the search engines will view it as an attempt to manipulate search results and you could find your website suffers as a result. Expert SEO copywriting services will ensure that your content is written in a natural way that maximises on areas of SEO to ensure that it gives the reader exactly what they’re looking for and also maximises on SEO potential.

Optimising Content

Generally speaking, the first and last paragraphs of text on your pages are given extra weight by the search engines and for this reason, it’s advisable to deploy your keywords strategically to appear in these sections on your page. Search engines such as Google also pay particular attention to the title and any headings within your text.

A H1 or “Heading 1″ tag is a HTML tag used on a page of a website that is used to highlight the most important text on each page of your website. It usually appears at the top of a page and not only informs the visitor of the page title but also lets the search engine know what you deem to be important text and is given more weighting as a result. In this way it’s advisable to include one of your keywords within your H1 tag. You can also use H2 and H3 etc. tags on a website and they follow a hierarchy of importance as you’d expect.

Google also pays more attention to text in bold or italics on a page, i.e. within the <strong> tag or the <em> tag as it believes you think they are important enough to have been highlighted therefore using your keywords in this way will aid your SEO copywriting efforts.

SEO Copywriting Services

A good SEO copywriter will aim to spend some time with you and your company to understand objectives an to have more of an insider view of what goes on to be able to write effective copy. It’s crucial to understand that no one will have as good a knowledge of your company as you do and ultimately, you are the best person placed to write about your own company and for this reason, SEO Virgin services include SEO copywriting as well as revision of existing website copy to ensure that you are maximising on your SEO potential.

SEO Virgin is based on the Costa del Sol and is available to meet with any locally based companies seeking SEO Copywriting services. Contact SEO Virgin to find out more.