Blog Development

A blog is a quick, easy and cost effective addition to your website. If you don’t have a blog on your website you are, quite simply, missing out on marketing opportunities

A blog can be used in so many different ways and written in so many different styles but ultimately, any and all blogs have the potential to not only increase your online presence but also allow you to communicate and engage with your customers, provide customers with news and updates, contribute to online brand awareness and be used to support your Online Reputation Management (ORM) strategy.

Do you have a fully functional website but want to know how to add a blog to it?

Have you been told a blog would help your website but you don’t see how?

SEO Virgin can work with you on Blog Development and set up and explain the SEO benefits of having a blog on your website. To ensure your blog is seemlessly integrated with the rest of your website I also create blogs to be completely embedded page within your website that you then can easily access to write and update as you see fit.

Working on a regulary basis with Wordpress and the developer’s version of Thesis allows me to create your blog to look exactly like your website. I can recommend additional social media elements known as “plug ins” of interest to you and your readers and will provide you with complete training to effectively maintain your blog.

Write Your Own Blog

SEO Virgin does not write your blogs for you

The most important aspect of a blog is that helps YOU to communicate with YOUR customers

No one else can tell it better than you and you are the only one your customers actually want to hear from. A blog is all about building a relationship with your audience and ultimately your paying customers, and quite simply, the only way to do it is first hand.

Writing your own blog doesn’t have to be a daunting prospect. There’s nothing scary about blogging and it can take a while before you find your flow and own writing style. Similarly, there is also no right or wrong amount of times to blog and no need to worry if you “didn’t blog today” – an important fact to bear in mind is that when blogging, you need to show consistency. If you begin to blog once a week, then continue to blog once a week. Hopefully you will build up on regular readers who will then know to expect a new blog post on a regular basis.

If you have a very corporate feel to your website, your blog may give you the perfect opportunity to relate news and information to your clients in a more spontaneous and informal way. Your blog can take any format or style you want it to, in fact, you don’t even need to call it a “blog”, it could be your “Latest News” page or anything else your heart so desires.

Overall though, if you have a company blog by far the best thing for your Online Reputation Management (ORM) is to maintain and write your own posts as otherwise you risk your blog being too corporate, void of any personal involvement or attachment to what is being written about and therefore going against everything you need your blog to say about you and your company.

Blogging and Social Media Optimisation

You also need to remember that blogging is not just about feeding your audience news every now and then, blogging is a hugely valuable part of Social Media that can also reap rewards for your website as part of your wider Internet Marketing strategy.

SEO Virgin Blog Development Services

SEO Virgin services include SEO Blog Development and if your HTML and CSS is not hot enough to follow my blog post on how to integrate a Wordpress blog into a website, then I can provide a fully functioning Wordpress blog blended seemlessly into your own website.

Your blog will be built in Wordpress using the self-hosted version as opposed to the freebie Wordpress blogs

As part of your Online Reputation Management, I am also happy to advise clients on what their target audience may want to know about and how to effectively communicate with clients, suggest potential topics for blog postings, show you how to maximise on the link building potential offered by your blog and mentor you through initial postings.

For other Internet Marketing services offered please see the SEO services page or contact me for info on how to get your blog set up today.