SEO Copywriting

You’ve spent hours deciding on the design and layout for your new website, you have your new logo ready to plaster loud and proud on the home page and you’re already making mental notes on your future blog posts but have you thought about getting the words right?

Having well written and optimised content on your website is one of the most important things you can do. You may have a thoroughly impressive website built by a fab web designer but if your website is not going to be found on the search engines then what’s the point?

Badly written content is a sure fire way to get your visitors to click the back button and hop straight back off your site. If you’ve noticed a high bounce rate for your website then maybe it’s time to review your copy.

Follow these simple SEO Copywriting tips

1. Write unique content

Google favours unique content on a website – unique to any other website as well as unique to any other page on your own site, right down to the meta data. Duplicate content online is a no-no in Google’s eyes as well as incredibly lazy.

2. Write your content yourself

No one knows your business like you do and no one will put in the passion and effort that you would do for your own content. This may not be realistic in every case due to time constraints or a lack of confidence with grammar or spellings and any person that confuses their, they’re and there is probably not top contender for guest blogging on some of the sites I have. Saying that though, I would much prefer to see a passionately written blog that has a few spelling mistakes than sterile written content on a website that goes no way at all to telling me anything about the person and company behind the website. By all means hire a copywriter but review the content and if need be, add your own input and style to personalise it a bit more. If social media marketing is one of the current top words of the day, why not use your site to personally reach out to your customers and write your own content??

3. Think about your keywords

Google rewards websites that have relevant and appropriate content. If your content makes good use of your keywords Google has more to go on when determining the relevance of your site to a particular search. Your keywords are a fundamental aspect of getting your content right and you need to look at your keyword deployment (strategic placement of your keywords on page), keyword density (% of keywords to text on a page) and keyword attractiveness (choosing the right keywords for your site).

Also avoid using repetition of the same keywords. Use semantics and synonyms and read up on Latent Semantic Indexing. Very important but not for today’s post!

But beware, you shouldn’t overdo it on the keywords as keyword stuffing is frowned upon and worshipping at the SEO copywriting altar of Google will be found out and you could risk your site plumetting. Natural and optimised content requires an understanding of how best to write effective content that is in line with what both Google and your potential customers are looking for.

4. KISS

Yep, that’s right – Keep It Simple Stupid. Don’t overcomplicate matters and write reams of extensive text full of spelling mistakes. Write concisive and comprehensive text that gets your message across neatly and directly. Make good use of formatting and break up your text with paragraphs and punctuation. If you’re careless with your content you risk giving out a bad impression to your customers.

5. Know what your customers are looking for

You may know everything there is to know about your particular industry, product or service but the man on the street may not. When you search for your own product you may use a particular terminology that is unknown to the general public. Think about what your customers would use and search for in Google when looking for someone who offers what you do.

6. Avoid Flash

How to SEO flash websites is something that to me, is one of those things I haven’t looked in to in any great depth but regularly get asked questions on. Over the last few years Google has been improving on the ability to index flash websites but I don’t know the extent to which it can and cannot index and read all flash files and if you look at the source code for websites with flash elements there is no content to read, and if that’s all the spiders can see too, then content hidden in flash files is not likely to get you high ratings on “SEO Content”….

7. Make good use of your H1

Your H1 header tag indicates what you believe to be important content. Google takes your H1 content as an indicator of what your page is all about. If you have optimised and unique H1 tags on each page of your site then well done.

8. Content + Navigation

You can use your content to guide visitors through your site. Good navigational structure to a site will ensure your visitors can find other information and pages of relevance and importance. Use a solid inter-linking structure and use optimised anchor text in your links. A link through to SEO Copywriting, is going to tell Google a lot more about what you can expect to find on the linked page than a link that says, “for more information on SEO copywriting Costa del Sol then click here…..That, is a wasted link…..

Based near Marbella, SEO Virgin is a Digital Marketing Strategist on the Costa del Sol and can advise you on SEO Copywriting for your website and how best to maximise on the potential your content can do for your website as well as other general Costa del Sol online marketing needs. For more copywriting tips, get in touch.

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Tagged as: copywriting Costa del Sol, SEO copywriting, SEO copywriting Spain