There are a couple hundred factors that Google takes into consideration when ranking a website and if you have content that closely matches a particular search query your site will appear higher in the rankings for it.
Effective SEO copywriting involves writing your web page content to be as optimised as possible. It also means your content needs to be written it in an organised and structured way so that the Google spiders can crawl it and index it efficiently and appropriately. Obviously, the more content you have the increase in opportunities you have to naturally include your keywords and the more content the spiders can crawl the better they can gauge what your web page is about meaning they can then index it more appropriately.
In this follow up post to: SEO Copywriting you get;
How Much Content?
What Sort of Content?
Benefits of SEO Copywriting
How Much Content Is Needed?
When reading up on SEO copywriting you’ll often see the old adage “Content is King” and this is because the more content you have, the more opportunity you have to show to the search engines exactly what your page is about. With a healthy amount of content per page you will be able to incorporate a good variety of keywords and keyphrases related to that specific page. However, you don’t want visitors to get bored halfway through and abandon your page so there is a happy medium to be reached.
Use your home page to tell your visitors and Google what your website is all about
Sure a clean home page works for Google but your home page should not be the equivalent of an Ikea show house. Ditch minimalism and go the length to use your web pages, and in particular your home page, to highlight the theme and crux of your site. Of course the amount of content may be dependent on the industry/product or service but even if you are looking to showcase your interior design projects through big photos, you should still always have at least some introductory information on your home page.
What Sort of Content Do I Need?
Your content should be broken up into manageable chunks. If you can identify separate ideas amongst your content, give those ideas individual pages. For example, if you have a website for your beauty salon and you offer various products and services, you could have an umbrella services page outlining the services you specialise in but you would then have individual pages per service. This allows you to create unique and optimised content specifically tailored to that service. You can then have highly relevant and targeted meta data as well. If you are working in a competitive industry, having individual pages allows to you target niche search queries in a much more effective way.
What Are We Aiming For Here?
Your aim when writing optimised content is to have the right page from your website appear in the search results for a specific query so e.g. your wedding cakes page shows up in a search for wedding cakes, your cupcakes page shows up on a search for cupcakes and so on. To do this you should clearly have a unique theme for each page of your site and always unique content.
Your website content will also aid your link building efforts as other website owners will be more likely to link through to a web page that has well written and organised content that looks appropriate and relevant.
To differentiate your site from all the others that may be doing exactly the same thing, you need to bring something new to the party. If you have a different opinion on a certain matter, make sure it is reflected in your website content. If you have a novel way of presenting your information or if you make use of unique marketing means to promote your ideas then make sure it is reflected on your website. Be the only one to be doing something.
SEO Copywriting is not just about using the Queen’s English, there’s a lot to consider but get it right and it can work wonders for your site.
Also check out the SEO Copywriting Tips from an earlier post & get in touch, add a comment or drop me a message on the SEO Virgin Facebook page.
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