It all started so randomly and it has resulted in clearly what is one of the best conversations you will read on Twitter today, if not the year!
With a seemingly odd tweet to @tescomobile from a customer, Tescomobile clearly picked up the ball and ran with it, with incredibly amusing results, a few diversions and the inclusion of @RealJaffaCakes and @YorkshireTea.
See how it stated below and to continue reading the ongoing conversation see here.
And it went on…..
Tescomobile are definitely the real winners in this case of social media going viral.