Scandinavian Management was the first website built not to be in English! As a new challenge, scandtax.com was built just in Swedish and Norwegian. Without a single word of Norwegian nor Swedish in my repertoire, building a website in the 2 languages was a new challenge for me and even helped me learn a few words of a new language! Clearly the lack of native proficiency has an effect on the SEO implications and so the website build was the primary objective.
Using the website content and titles the meta data was put together to go a little way to providing relevant SEO data.
The objectives in this case were to take an old fashioned and outdated website into the 21st century with a fresh and modern look.