Cakes by Robin – London Cake

Robin Campbell, owner of Cakes by Robin, spent much of her early career in the banking world before the economic downturn turned her career direction on its head as she went from banking to baking!

I first began speaking to Robin about building a website for her newly-founded business in 2009 and since then her cake empire has grown to the point she is now considered a leading wedding cakes designer in London. From her cake shop in Wimbledon, Robin and her team design and create an unimaginable range of cakes to cater for any and all occasions.

London Cake is born!

From launching the original website hosted on a separate domain in September 2009, it now ranks in the top 2 pages in google.co.uk for competitive keywords including “wedding cakes London” (global search volume 8.100), “birthday cakes London” (global search volume 6,600) as well as for a range of invidual popular cake creations.

Work undertaken for Cakes by Robin

Work completed on www.londoncake.co.uk and the Cakes by Robin brand has included a wide range of on-page and off-page SEO including the initial website build, link building, SEO copywriting, ongoing SEO consultancy work, social media marketing, analytics configuration and maintenance including conversion tracking, and more. Work also covers other lead generating websites within the Cakes by Robin brand.

Cakes by Robin Gets A Revamp!

Robin’s site moved to it’s current home on www.cakesbyrobin.co.uk in April 2014 and it’s been a resounding success!

The website is not only more responsive, it’s now fully functional with a range of new features and also has an online shop coming soon where baking enthusiasts can purchase all manner of cooking and baking equipment and ingredients needed to make their own cakes and cupcakes at home.

 

Cakes by Robin

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