Archives for July 2013

SEO Sussex

Are You A Sussex Flower Seller?

Are You A Sussex Flower Seller?

Geographics play a large part in SEO and it’s true to say that many businesses offer services or sell products that are restricted to a certain geographic area such as the local flower shop, the IT support company who service local busineses or the clothes shop on the high street. While the very nature of working on the internet suggests that SEO can be done by someone not local to you, in offering and ranking for SEO Sussex to local businesses, SEO Virgin can provide a more tailored approach to your SEO to ensure you get the most out of your online marketing efforts.

Where Are You?

Geographic targetting in SEO is the process of linking a website to a specific area or region.


In targetting a certain geographic, the aim is that your website stands to rank higher in any region specific searches in the search engines, for example, geographic targetting in Sussex will ensure that your business is targetting customers interested in your particular product or service in the Sussex area. For many businesses there is little point targetting outside a geographic boundary as quite simply, they cannot fulfil any orders placed outside of where they can deliver to. Take the above mentioned local flower shop – being based in Haywards Heath means that their business is likely to come predominantly from customers within Haywards Heath and taking orders for bouquets from customers in Yorkshire is unlikely to make sense on any level. In this way we’re also concerned with only targetting as having the flower shop rank in the German doesn’t have much point either. Similarly, someone searching for a local flower shop is not going to appreciate seeing results from miles away as they would then have to factor in higher delivery charges.

There are many ways to let Google know where your website is based and who your target audience is and SEO gets this done. Google takes many factors into account when establishing where your website is based even before you mould your content to your specific geographic. The location of the hosting, the website extension (i.e. is it a, .com, .de or .es etc.), the language the website is written in and other factors are all used by Google to see where your site is based.

Let Your Content Do The Work

Haywards Heath honey anyone?

Haywards Heath honey anyone?

In addition to those behind the scenes factors, your content also then has the chance to play a major role in letting Google know about the areas you wish to target. For a start your contact page will highlight where you are based and a UK address and phone number are going to be strong indicators of where your business is established. Of course you may be a bee keeper and producer of honey in Haywards Heath but yet you ship your products all over. In this case you still stand to rank better for terms such as “Sussex honey producers” than you would for a “local honey producer” for a search done in Suffolk but it means you also have to work hard to rank for search terms outside of your area. Google will rank you higher for the geographic search coming from the local geographic area than it would for a generic search done elsewhere, simply because the addition of a geographic to the search immediately makes your search more niche and a “long tail” search result for which there will be less competition.

How Can SEO Sussex help?

Getting in touch with a local SEO Sussex company if you yourself are based in Sussex could help you much more than having your SEO done by someone unfamiliar with your target audience. Quite simply, a local SEO agency to you could benefit your website by bringing local knowledge and experience to your SEO. They may also have knowledge of local competitors to you, understand where local companies tend to advertise and generally appear online, they may already know of worthy places to build relevant local inbound links from and will usually have a basic desire to see local companies that they may themselves use, succeed.

SEO Virgin is a part of the Artemis Internet Marketing agency and specialises in SEO Sussex and works with local businesses to provide nothing less than professional and ethical SEO services. With a continued high retention rate, straight-talking and transparent reporting, SEO Virgin offers a uniquely personalised service that ensures you are dealing direct with the person doing your SEO.

If you happen to be in Haywards Heath, Burgess Hill, Horsham, Brighton, Hove or in fact anywhere in Sussex, speak to the team and get your SEO off to a solid start. Call us on 01444 645018 for a free consultation.

Twitter: Breaking The News In 2013

twitter-128x128According to Statistic Brain there were 2.1 billion daily searches made using Twitter as a search engine in May 2013. That’s 2.1 billion PER DAY! That statistic alone shows the massive pulling power of Twitter as a search engine and is the reason that it is one of the fastest growing search engines in the US and probably the world.

Over the last couple of years, Twitter has grown to be much more than a social networking and micro-blogging website and it’s no wonder that there are around 554 million users registered on the site although according to the same stats just 115 million of those actively use the site each month with 40% just lurking. With constant activity that gets noted and posted every second it’s often the case that Twitter has the power and scope to report the news quicker than any other source. If you’re only source of finding out what’s going on in the world is watching the 9 o’clock news, you’ll often find that you’re hearing about news that is already hours old and in our technological age, that’s positively old news! If you want to quickly scan what’s important right now then Twitter is an easy way to find out the hottest and latest news.


twitterA quick scan of the Trends on Twitter will reveal what is considered to be hot in the Twittersphere. In the current age of ubiquitous mobile technology that sees friends message each other from across a crowded room or tweenagers more accustomed to Facebooking each other than actually doing any of scary face to face talking, having a mobile phone glued to oneself means that at any point you want to quickly notify a lot of people know about something very quickly, tweeting it is often the way to do it. Retweets after retweets could see newsworthy activity go viral in a very short space of time and start to trend across the Twittersphere. A quick look today shows Wimbledon, Happy Canada Day and Zynga trending (in case you were wondering, Zynga is the social game services body responsible for Farmville etc.). Adding a hashtag to your keyword will see that word picked up a lot quicker and particular hashtags can be used to denote particular events such as #wimbledon.

Photos can be uploaded to Twitter quickly and simply and Twitter has seen to be the place where images of major events have first been seen. Eyewitness accounts are often posted straight up for millions to read almost as things happen. In times when a camera crew still has to be dispatched and set up to record events, a bystander and a camera phone and 3G connection are now all that’s needed to get the news circulating in record time.

Twitter also appears to be breaking down barriers with the general public, celebrities and even politicians able to “tweet” to their followers, avoiding traditional media outlets to get a message across. Never before has the line between celebrities and the general public been so vague an reaching out to a celeb is accessible and easy.

Find Out More

To find out more about using Twitter to get your voice heard, get in touch with SEO Virgin today. Based in Haywards Heath in Sussex, SEO Virgin specialises in search engine optimisation for local businesses and also offers social media optimisation as part of integrated search marketing campaigns.

What is PageRank and How Do I Get It?

Do you know the PageRank of your website and are you aware of it’s impact on your search engine optimisation?

Definition: Developed by the Google founders Sergey Brin and Larry Page, PageRank is a complicated algorithm that brings together many other factors used to determine the relevance and authority of a website and then uses those factors to determine where a website should appear in the search results. PageRank is a measure of a website’s importance and websites with a high PR are considered to be authoritative websites in their field.

In simple terms: PageRank is a complex process that allows us to assign a numerical value to a website to indicate how good it is.

What Counts In Establishing My PageRank?

LinkBuildingGoogle PageRank takes into account many factors, the main one of which could loosely be said to be down to your inbound links. Inbound links are what all website owners should be aiming to get to improve on their PageRank. An inbound link is akin to an online thumbs up. To get one website owner to link to you is the online version of a referral with the link giver saying “I recommend this other guy, go visit his site”, it’s an online vote of confidence for your brand. The more times this happens, the more popular and authoritative your website becomes in Google’s eyes and therefore the more inbound links you can get, the better your site ranks.

Beware! Not All Links Are Created Equally

If Google’s PageRank was as simple as collecting inbound links, the search engine results would simply reflect a list of those website owners who either have all the time in the world to get links or those who have the most marketing budget to buy lots of links. Doing either of these things is not recommended anyway and is not the answer. Not all links are created equally! It should stand as obvious that a link built within an appropriate context from a website in a similar industry to yours, should carry more weight and good “link juice” than a randomly placed link from a website that has no bearing or relation to yours. How different links are valued is another Google mystery that takes into account many many factors! Similarly, if one website owner goes from a handful of links to thousands overnight, this is going to be flagged in Google’s eyes as not that natural.

Have you heard of Link farms? Reciprocal links? Link exchange sites? There is always someone willing to tell you there is an easy way to getting links but they would be fibbing in 100% of cases. Link building is no easy task and takes time and effort and someone who understands the best places to direct a link building campaign according to each client. The best links are contextually relevant, from other authoritative websites and built at a natural, progressive pace.

How Do I Get Good PageRank?

Page Rank is best obtained by having a solid link building strategy in place as part of an integrated search marketing campaign.

While Page Rank is an important contribution to your website’s ranking, as a website owner it’s important not to fixate on just this as it’s not the sole reflection of your website’s importance. Having a high PR does not give you the right to rank at the top and there are many many other factors that are taken into consideration when determining the relevance and authority of a website. It’s no wonder that the Google algorithm is so complex that many people resort to believing this single digit is a marker of how good your site is and if it were the case life would be simple, but alas, it’s not and us SEO’s still have a job.

Remember, Page Rank is A measure of a website’s importance, not THE only measure. Getting Page Rank should be a top consideration in your online marketing strategy but you would also be best advised to ensure that you have a solid SEO campaign in place to take care of your site.

If you’ve found that your website has dropped suddenly in the rankings you may have been hit by the Google Panda updates. Aimed at reviewing the rankings of websites, some website owners with less than wholesome link building strategies may find they are penalised by these periodic updates that Google rolls out.

Find Out More

To find out more about how you can improve your Page Rank and SEO, get in touch with SEO Virgin. Working on SEO in Sussex, SEO Virgin specialises in ethical and professional link building for all clients.